Custom Logos

Sabre Design always keeps derivative rights to every logo and piece of art we design. This is because the moment we allow another individual to change our logo/design/art, we can no longer claim visual copyrights to the piece. NOTE: This also means that we cannot change or recreate another designers art without their permission.

Derivative Work Under Copyright Law:
§ 101) is called a Derivative Work. ... It is considered copyright infringement to make or sell derivative works without permission from the original owner, which is where licenses typically come into play.

Does this mean I cannot use my logo art on t-shirts that I sell? 
No it does not. Along with our logo design, we allow clients to print and sell items with the custom logos we design as long as this use has been discussed and is in writing from us. It also means that you cannot modify our custom logo design and must allow Sabre Design first rights of refusal to modify the existing logo artwork we have created.

Derivative rights are given to a client in writing only.


BRAND DESIGN QUESTIONNAIRE (copy and paste the questions below into a Word doc to answer for us):

There are certain questions we like to ask a client to ensure good, clear communication, prior to beginning our logo design process. It may seem like a long list but it is helps us to know what you, our client, needs and expects from your finished logo/branding. This information also helps to clarify your own vision for your business branding. Please take a little while to fill in this questionnaire:

  • What is the name of your business or organization?
  • Describe in one sentence your business/serviceIf you are not a new business start-up – what are the reasons you want a new logo?
  • What do you want your new logo to achieve? 
  • Who are your main competitors and how do you differ from them?What do you like or dislike about your competitor’s branding?
  • Who are your potential clients?
  • Where will your business be marketed?

  • Do you want to use existing brand colours or a particular range of colors?
  • Are there any colors that you do not want to use?
  • What words should describe your logo? (business, serious, friendly, happy, etc. Use as many as you need.)
  • What message or emotion do you want your logo to portray?
  • If your business has a tag line, what is it?
  • Where will the logo be used?
  • What popular logos/brands do you like and why?

  • Is the logo design for a nonprofit organization? 
  • Please tell us your budget. This allows us to give you various options at different pricing levels.
  • Please let us know if you would like any additional design services alongside your new logo? (eg. business cards, letterheads, envelopes, social media icons/banners, brochures, flyers, etc.)
  • Any other comments?